Our story

A heritage of elegance and know-how

Founded in 1997 by Julien Ayache, Bois et Chiffons emerged as a breath of fresh air in a stagnant French furniture store . Created to fill the void left by traditional retailers, our brand offers a unique blend of solid furniture and exclusive handcrafted products, sourced from master artisans around the world. The innovative design of our high-end furniture stores and their welcoming atmosphere quickly won over customers, creating an immersive shopping experience.

Brand Building

Founded in 1997 by Julien Ayache, Bois et Chiffons emerged as a breath of fresh air in a stagnant French furniture store . Created to fill the void left by traditional retailers, our brand offers a unique blend of solid wood furniture and handcrafted, exclusive products from master craftsmen around the world. Our high-end furniture stores ’ innovative design and welcoming ambiance quickly captivated customers, creating an immersive shopping experience.

  • Exclusive quality products made by artisans around the world

  • Furniture made from natural wood and premium raw materials, with rigorous quality control

  • Innovative high-end furniture store designs with unique facades and welcoming interiors.

  • Mission to make elegance and originality accessible to all thanks to our range of solid furniture

  • Discreet, competent and efficient sales staff

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The Brand Journey